Welcome GfK to Crux!

We’re excited to announce that GfK and their Proprietary Point of Sale (PoS) datasets have joined the Crux Supplier Network! GfK Boutique Research is a global subsidiary of GfK Group, the world’s fourth largest market research organization. GfK’s Proprietary PoS data is sourced directly through data-sharing agreements with 500,000+ retailers, resellers, distributors, VARs and mobile carriers on a weekly and monthly basis in 75+ countries. Learn more here.

Operational Alpha: The Key to Success in 2025

Operational Alpha: The Key to Success in 2025

As 2024 draws to a close, the Crux Data team has been reflecting on the key trends shaping 2025. #1 out of them all? Operational Alpha.

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What Cloud Marketplaces Do and Don’t Do

What Cloud Marketplaces Do and Don’t Do

Not long ago, we observed here in our blog that the critical insights that drive business value come from data that is both (1) fast and (2) reliable.

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The 3 Dimensions of AI Data Preparedness

The 3 Dimensions of AI Data Preparedness

This past year has been exciting, representing the dawning of a new age for artificial intelligence (AI) and machine learning (ML)—with large...

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