We’re excited to announce that GfK and their Proprietary Point of Sale (PoS) datasets have joined the Crux Supplier Network! GfK Boutique Research is a global subsidiary of GfK Group, the world’s fourth largest market research organization. GfK’s Proprietary PoS data is sourced directly through data-sharing agreements with 500,000+ retailers, resellers, distributors, VARs and mobile carriers on a weekly and monthly basis in 75+ countries. Learn more here.
Daniel Petzold: Feb 26, 2025
I recently had the opportunity to interview Naggi Asmar, Crux’s new Chief Technology Officer, and I was excited to learn more about his journey, his...
Derek Wilson: Jan 6, 2025
As 2024 draws to a close, the Crux Data team has been reflecting on the key trends shaping 2025. #1 out of them all? Operational Alpha.
Crux: Jan 2, 2024
Not long ago, we observed here in our blog that the critical insights that drive business value come from data that is both (1) fast and (2) reliable.
